The Los Angeles Times reports internal Purdue Pharma documents from 2016 “show company officials discussed diverting online traffic away from a series of stories published by the Los Angeles Times that detailed the company’s marketing of OxyContin [oxycodone] and its links to the deadly opioid crisis.” A member of the company’s digital support team “wrote…a memo to Purdue officials, laying out a strategy to drive traffic to a friendly website, PurduePharmaFacts.com.” A related PowerPoint presentation stated, “By purchasing highly targeted strings of keywords that people are likely to use to find out more information about the articles, we can ensure that PurduePharmaFacts.com is at the top of a user’s search results.”

From the news release of the American Association for Justice.